Traditionally, now is the time of the year marketing managers begin the planning process for the upcoming year, 2010. And, research shows one trend holds true; companies aggressive with marketing campaigns during and after tough economic times fair far better when the economy recovers. To put it simply, now is an excellent time to gain...
Businesses engage in email marketing because it works – and works well. Here are the numbers: According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As...
Give Jack Trout credit for inviting pro bloggers to participate in a roundtable discussion concerning his recent comments on word of mouth marketing (WOM). The event precipitated after Trout’s recent article slapped WOM as limited in value. The response was more “ineffective article” than support for his comments, but Trout responds with a roundtable discussion....
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