Ad Spending Trends
Business in Calgary – Marketing and Internet Strategies – Ad Spending Trends Our friend has a nice post on ad spending trends, which includes a few charts from a report prepared by the research firm eMarketer. Pay particular attention to the Internet spending trends. At eoecho, we are seeing significant increases in WOM related marketing...
The Verdict: Is Article Marketing Worth Your Time?
The Verdict: Is Article Marketing Worth Your Time? » Entrepreneur’s Journey – by Yaro Starak I published a few articles on EzineArticles.com and always wondered if it is worth the time? Yaro did an excellent job reviewing the process of article publishing on Ezine. If you're considering this method of marketing your website or blog,...
Word of Mouth Marketing – A Strategy
Word of Mouth (WOM) marketing is a term used to describe activities that companies undertake to generate favorable publicity. People are inclined to believe word of mouth promotion because the source is preceived as credible and likely someone you know. WOM is highly valued by marketers and it has become a managed marketing strategy with...
State-of-the-Art Endurance Center Grand Opening Today – Feb. 25
Endorphin Fitness hired us to help market their Grand Opening event. Given a very limited marketing budget, we recommended and ran a sensible Word of Mouth (WOM) marketing campaign for the event. The campaign included: Writing and distributing press releases to local media, publishers, key contacts (or connectors), associations, and sponsors Regular website updates to...
