WEBSITE DESIGN | MARKETING

digital AIM

Posts tagged "marketers"

Marketing: Brand Awareness and Brand Engagement

Do you know the difference between brand awareness and brand engagement? Are you a small business owner that thinks branding is a marketing activity for only the large companies such as Mercedes-Benz or Sony? Branding is important for all companies, regardless of size and budget. Consider these questions and answers provided to SCORE by Gemini...

Careers and Social Media

Fellow blogger, Steve Furman, published an informative article titled, Managing your career with social media. Here’s an excerpt and link to the full story: There are lots of people who are now well established in the social media space and are writing and creating exciting and insightful content. They have built formidable networks and are...

Institute for Public Relations

Institute for Public Relations Measuring the results of your marketing and PR efforts is always recommended. Most large corporations use one or several of the various tools available to [tag]track results[/tag] and provide marcom executives with dashboard metrics. For those looking for an overview of the various measurement tools, we recommend visiting The Institute of...

The Bottom Line on Blogging – The Kansas City Star

The Bottom Line on Blogging – The Kansas City Star Companies find all that Web talk builds business. By DAVID HAYES at The Kansas City Star Hayes does a great job researching the topic. He includes lots of quotes from several influencial bloggers. Here's a sample from the article: “Blogs are wonderful for helping small...

The Social Customer Manifesto Podcast – AMA Hot Topic Series Review

The AMA Hot Topic Series – The Social Customer Manifesto Podcast The American Marketing Association's Hot Topic series – Feb. 15, 2006 – included discussions on: podcasting, video blogging, word of mouth marketing (WOM), RSS, interactive social networking, etc. Christopher Carfi and Leif Chastaine review this AMA Hot Topic series, give an update on the...