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Opportunities Abound During Tough Economic Times
Contrarian view? Absolutely not. The best time to strike is while your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects. Far too many business owners absolutely take the wrong approach. They hunker...
Careers and Social Media
Fellow blogger, Steve Furman, published an informative article titled, Managing your career with social media. Here’s an excerpt and link to the full story: There are lots of people who are now well established in the social media space and are writing and creating exciting and insightful content. They have built formidable networks and are...
The Power of Social Media
Heather Burns-DeMelo is an environmental activist, journalist and the editor of CT Green Scene where she works to encourage people to integrate practical, sustainable living at home and work. One day she conjured up the idea that a Tesla Roadster would be fun to have at a special event CT Green Scene was hosting at...
Luxury Brands Now on Social Networks, MySpace
You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds. The Cartier ad campaign includes a link to a Cartier mini-site where...
SCORE -10,000 Plus Mentors
If you’re launching a new business, check out SCORE. SCORE has over 10,500 volunteer business mentors, both working and retired, who counsel businesses from 389 chapter offices throughout the country. Last year, the organization helped more than 400,000 people. [tag]SCORE[/tag] is headquartered in Washington, D.C. It is a nonprofit dedicated to [tag]entrepreneurial[/tag] education and the...
Who’s on your short list for spreading your message?
You and I have been told over and over, “Who you know is as important as what you know.” But did you know your casual acquaintances are more of an asset to marketing your business than your closest associates and friends? Let’s think about it. The people close to us generally know the same people...
