digital AIMPR | digital AIM http://www.aimcustom.com/digitalaim Website Design, Website Marketing, Social Media Marketing, Custom websites and blogs Thu, 06 Jan 2011 00:51:12 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Marketing: Online Marketing Tips For Your Events http://www.aimcustom.com/digitalaim/2009/05/marketing-online-marketing-tips-for-your-events/ http://www.aimcustom.com/digitalaim/2009/05/marketing-online-marketing-tips-for-your-events/#comments Wed, 13 May 2009 13:29:35 +0000 Greg Magnus http://aimcustom.com/digitalaim/?p=391 For service providers, event marketing is a staple in today’s business environment. The face-to-face time with prospects in a setting that highlights your industry expertise carries excellent marketing value. But first, you need people to show up. How do you market events successfully using the Internet?

Social Networks

Sites such as LinkedIn.com and Facebook.com allow users to add event information to searchable calendars that are viewed by thousands, if not millions. Also, the technology allows you to promote your event to your network of contacts, which in turn can share the event info with business colleagues and friends. When you are building your social network online, focus on new contacts that are prospects – not just former colleagues at your last job or high school friends.

Landing Pages

Whether your online presence includes a website or a blog (better), create a landing page for your upcoming events; well in advance of the event. Just adding the date and venue is not enough; include bios of the speakers, photos, testimonials from previous events and the benefits of attending. Ask each of the speakers to write a blog post or topical summary for publishing on your website. Subsequently, add a link to the event landing page to your online profiles and ask your social network contacts to share the info with their networks: Linkedin.com, Plaxo.com, Facebook.com, twitter.com, etc.

Blog About It

Once you have your landing pages and profile links setup, go out and join the conversation. Add valuable content to industry blogs and forums. Discuss the topics that will be covered during your event and offer solutions – avoid sales pitches for the event.

Press Releases

Create a press release for your event and distribute it to your email list as well as media outlets that target your intended audience. There are several inexpensive and free press release outlets – a quick search will give you all that you need: PRweb.com, PRlog.com and so on.

These are just a few ways to promote your event online and there are numerous others (Videos, Podcasts, Webinars, Teleseminars, email marketing, etc.). A business colleague, Peggy Duncan, is a prolific speaker and online marketer. She has an excellent post that elaborates on the topic: read her post here. Another great resource is Peg Corwin’s (another colleague) post on Internet marketing, which you’ll find here.

]]> http://www.aimcustom.com/digitalaim/2009/05/marketing-online-marketing-tips-for-your-events/feed/ 3 Luxury Brands Now on Social Networks, MySpace http://www.aimcustom.com/digitalaim/2008/07/luxury-brands-now-on-social-networks-myspace/ http://www.aimcustom.com/digitalaim/2008/07/luxury-brands-now-on-social-networks-myspace/#comments Sun, 06 Jul 2008 15:53:45 +0000 Greg Magnus http://aimcustom.com/digitalaim/?p=20 You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds.

The Cartier ad campaign includes a link to a Cartier mini-site where you can download free music by Lou Reed, Phoenix, Marion Cotillard, and others. Mercedes-Benz USA has used the free music download marketing strategy for several years now at their corporate site. The latest from MBUSA (excerpt of their email marketing I rec’d on June 26, 2008):

Mixed Tape 21 and Mixed Tape Music Magzine # 5 – now online
Enjoy the fifth edition of Mixed Tape Music Magazine on mercedes-benz.tv. Also online: Mixed Tape 21 with a selection of brand new tracks.

Every eight weeks, Mercedes-Benz not only presents ten handpicked tracks by international newcomers for you to check out and explore as a free download compilation at www.mercedes-benz.com/mixedtape. For added visual delights, visit Mixed Tape Music Magazine, an innovative monthly online TV show featuring audio-visual highlights from around the world, now in its fifth edition.

This month’s theme is ‘Up North’ with artists hailing from the globe’s upper reaches – think Norway, Sweden or Canada. Their music, on the other hand, is decidedly international and at home between Hip-Hop, Folk, Pop and R&B. From Sweden, we have Kocky and his singer Rosanna, Joel Alme and MC Chords – the self-proclaimed luckiest man alive – while Chris Lee represents Norway’s cutting-edge music scene. On the other side of the Atlantic, MC Moka Only and Alanis Morissette shake it up for Canada.

Enjoy the mix!

Your Mercedes-Benz Team
www.mercedes-benz.tv/mixedtape

Why MySpace?

MySpace is an online social gathering place for teens right? Think again. Abbey Klaassen of Advertising Age has published an article with more details. Here’s an excerpt:

“There’s this misperception in the market about MySpace being a youth site, a site for teens,” said Travis Katz, managing director-international operations for MySpace. “But 85% of our audience in the U.S. is over 18, and 40% of all moms in U.S. are on MySpace.” He claims that MySpace reaches more people making $100,000-plus than other social-network competitors, such as Facebook and Yahoo 360. Real the full Adversiting Age article here.

More info: Cartier’s MySpace profile.

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