WEBSITE DESIGN | MARKETING

digital AIM

Marketing

Word of Mouth Marketing – A Strategy

Word of Mouth (WOM) marketing is a term used to describe activities that companies undertake to generate favorable publicity. People are inclined to believe word of mouth promotion because the source is preceived as credible and likely someone you know. WOM is highly valued by marketers and it has become a managed marketing strategy with...

State-of-the-Art Endurance Center Grand Opening Today – Feb. 25

Endorphin Fitness hired us to help market their Grand Opening event. Given a very limited marketing budget, we recommended and ran a sensible Word of Mouth (WOM) marketing campaign for the event. The campaign included: Writing and distributing press releases to local media, publishers, key contacts (or connectors), associations, and sponsors Regular website updates to...

Vintage Magazine Ads Have you seen the Marlboro Man lately?

Old Magazine Ads – Magazine-Ads.com If you’re into marketing or work for an ad agency, this is a great site to peruse. The retailer sells the original vintage (and new) magazine ads that are cut right out of the magazines. So what’s your favorite ad? A vintage Benz ad, Caddillac, movie ad, or magazine cover?...

Tap water is as good as – if not better – than bottled water. Want proof?

The power of marketing is evident in the $10 billion dollar bottled water industry. On the outside you see a pristine mountain glacier and on the inside, “tap water” from Greenville, Tennessee. That’s the case for “Glacier Clear Water,” but we shouldn’t just pick on them. The situation is similar for many bottled water products....

SCORE -10,000 Plus Mentors

If you’re launching a new business, check out SCORE. SCORE has over 10,500 volunteer business mentors, both working and retired, who counsel businesses from 389 chapter offices throughout the country. Last year, the organization helped more than 400,000 people. [tag]SCORE[/tag] is headquartered in Washington, D.C. It is a nonprofit dedicated to [tag]entrepreneurial[/tag] education and the...

How to Measure Financial Return – Marketing Via Blogs

How to Measure Financial Return – Marketing Via Blogs Blogging for sport is one thing, doing so for financial return alludes most bloggers even thought their intent is otherwise. Why is this so? Several factors must be taken into consideration when determining a blogger’s ROI: Equipment (computer, software, Internet connection, server, desk, etc.) Labor cost...