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Custom Media Day: Growing Your Custom Media Business in a Social Media Age

Business colleague, Sarah Welt, with the Custom Publishing Council provided the following info on a custom media workshop being held in New York City on June 17. Check it out if you’re in the area: As I mentioned, we are co-hosting a custom media full-day workshop, “Custom Media Day: Growing Your Custom Media Business in...

Marketing: Brand Awareness and Brand Engagement

Do you know the difference between brand awareness and brand engagement? Are you a small business owner that thinks branding is a marketing activity for only the large companies such as Mercedes-Benz or Sony? Branding is important for all companies, regardless of size and budget. Consider these questions and answers provided to SCORE by Gemini...

Marketing: Trigger Words and Phases for Content

As it turns out, there are some words that energize the reader, boost his or her confidence and instill hope. Great copy writers know that the right words invoke emotion and certain words definitely work better than others. That’s why experienced copy writers often keep a list of great words by their side when writing....

Marketing Presentation Virginia Asian Chamber of Commerce

On Saturday, February 28, 2009, I will be giving a short presentation on marketing at a small business development seminar title, “Starting & Growing a Business in Today’s Economy. The Virginia Asian Chamber of Commerce and SCORE are hosting the event. Details below: Starting & Growing a Business in Today Economy Saturday February 28, 2009...

SCORE Launches Accelerate Your Success for Small Businesses

As one of the volunteer counselors for SCORE’s Richmond Chapter (Central Virginia), I frequently receive information helpful to entrepreneurs and small business owners. Today, SCORE announced the launch of the “Accelerate Your Success Program,” which includes a variety of tools to help you organize and grow your business. The following is a press release from...

Online Marketing Trends Making the Shift

As consumers continue to change their behaviors, so do marketing managers. Are we losing our confidence in traditional marketing methods? Why are so many companies shifting their focus to online media in 2009? You don’t need to look far to realize “the numbers walk the walk.” Marketing pros in the know are adding email and...