Custom Media Day: Growing Your Custom Media Business in a Social Media Age
June 9, 2009
Business colleague, Sarah Welt, with the Custom Publishing Council provided the following info on a custom media workshop being held in New York City on June 17. Check it out if you’re in the area: As I mentioned, we are co-hosting a custom media full-day workshop, “Custom Media Day: Growing Your Custom Media Business in [...]
Marketing: Brand Awareness and Brand Engagement
June 1, 2009
Do you know the difference between brand awareness and brand engagement? Are you a small business owner that thinks branding is a marketing activity for only the large companies such as Mercedes-Benz or Sony? Branding is important for all companies, regardless of size and budget. Consider these questions and answers provided to SCORE by Gemini [...]
Marketing: Trigger Words and Phases for Content
April 20, 2009
As it turns out, there are some words that energize the reader, boost his or her confidence and instill hope. Great copy writers know that the right words invoke emotion and certain words definitely work better than others. That’s why experienced copy writers often keep a list of great words by their side when writing. [...]
Marketing Presentation Virginia Asian Chamber of Commerce
February 27, 2009
On Saturday, February 28, 2009, I will be giving a short presentation on marketing at a small business development seminar title, “Starting & Growing a Business in Today’s Economy. The Virginia Asian Chamber of Commerce and SCORE are hosting the event. Details below: Starting & Growing a Business in Today Economy Saturday February 28, 2009 [...]
SCORE Launches Accelerate Your Success for Small Businesses
January 26, 2009
As one of the volunteer counselors for SCORE’s Richmond Chapter (Central Virginia), I frequently receive information helpful to entrepreneurs and small business owners. Today, SCORE announced the launch of the “Accelerate Your Success Program,” which includes a variety of tools to help you organize and grow your business. The following is a press release from [...]
Online Marketing Trends Making the Shift
January 7, 2009
As consumers continue to change their behaviors, so do marketing managers. Are we losing our confidence in traditional marketing methods? Why are so many companies shifting their focus to online media in 2009? You don’t need to look far to realize “the numbers walk the walk.” Marketing pros in the know are adding email and [...]
Marketers on the Move to Retain Market Share
December 18, 2008
Online marketing ad spends continue to trend up as target audiences spend more time on the Internet. Marketers are responding by shifting their marketing budgets to retain market share. According to recent findings by the European Interactive Advertising Association (EIAA), the Internet has more than gained traction, it is the place to attract new customers [...]
Opportunities Abound During Tough Economic Times
October 28, 2008
Contrarian view? Absolutely not. The best time to strike is while your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects. Far too many business owners absolutely take the wrong approach. They hunker [...]
The Bottom Line on Blogging – The Kansas City Star
March 29, 2006
The Bottom Line on Blogging – The Kansas City Star Companies find all that Web talk builds business. By DAVID HAYES at The Kansas City Star Hayes does a great job researching the topic. He includes lots of quotes from several influencial bloggers. Here's a sample from the article: “Blogs are wonderful for helping small [...]
The Social Customer Manifesto Podcast – AMA Hot Topic Series Review
March 28, 2006
The AMA Hot Topic Series – The Social Customer Manifesto Podcast The American Marketing Association's Hot Topic series – Feb. 15, 2006 – included discussions on: podcasting, video blogging, word of mouth marketing (WOM), RSS, interactive social networking, etc. Christopher Carfi and Leif Chastaine review this AMA Hot Topic series, give an update on the [...]
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