Ideas: Small Business Marketing Budgets
July 23, 2010
This week alone, I’ve spoken to a half-dozen small business owners about their marketing plans and budgets. We talked about their 2010 budget and how they planned to adjust for the remainder of the year based on the results to date. Not surprisingly, few had the internal systems in place to provide hard-data on their [...]
Top 10 List: 2010 Most Innovative on the Web
February 26, 2010
You probably never heard of the company Quantcast. But, they are one of the top 10 most innovative for 2010 according to Fast Company (Quantcast is number 3 in the web category, one notch ahead of twitter). We started using Quantcast to track website demographic data a few years ago after reading an article about [...]
Website Marketing Tools
February 12, 2010
Website marketing is as much “art” as “science” but when it comes to the science portion there are numerous tools available to measure and improve your results. What do the best online marketing tools all have in common? Before we jump into the details, let’s take a look a quick look at how you can [...]
Small Business 2010 Website Marketing Plan
December 18, 2009
With 2009 coming to a close, small business owners are eager to ring in the New Year – new opportunities, new budgets and high hopes for 2010. And as you might guess, the vast majority of small business owners plan to use website marketing to bolster the bottom line. Will it work for your new [...]
digital AIM: Starting a Business – SCORE Workshop
December 2, 2009
Richmond SCORE Workshop – Dec. 11, 2009 Are you planning to start a new business? Or, are you a small business owner looking for assistance with business planning, marketing and finance? Richmond SCORE is holding a small business workshop on December 11, 2009, just for you. During the Richmond SCORE Workshop, local business professionals provide [...]
Social Networking Presentation: VCN and St. Michaels JAM
October 22, 2009
VCN and St Michael’s JAM is proud to present the “Pathway to Success” Boot Camp. This 4 day event is a comprehensive playbook designed to give you step by step instructions and coaching that will move you from transition to dream job, as well as life management tips along the way. Every topic of transition [...]
Marketing: The Planning Process
August 21, 2009
Traditionally, now is the time of the year marketing managers begin the planning process for the upcoming year, 2010. And, research shows one trend holds true; companies aggressive with marketing campaigns during and after tough economic times fair far better when the economy recovers. To put it simply, now is an excellent time to gain [...]
Marketing: How to Leverage Your Time and Close More Sales
July 31, 2009
Integrated Marketing Campaigns Increase Sales When it comes to small business, the owners are often a vital part of the sales and marketing team. If not “the team.” And, many hit the streets on a regular basis to engage in hand-to-hand combat; presentations, seminars and local business events. This is especially true for service professionals [...]
Virginia Wins: Top States For Business 2009 CNBC
July 24, 2009
According to an annual CNBC.com study, Virginia squeaked past Texas to win the top state for business. The study measured the states on the criteria states use to sell themselves, weighting those criteria based on how frequently they are cited in state economic development marketing materials. And, this year the states’ sales pitches have changed [...]
June Another Weak Month for Retail Sales
July 10, 2009
The nation’s stores reported dismal monthly sales for June and a recovery in retailing is unlikely in the near future. Yesterday (Thursday, July 9), the industry posted a 4.9 percent sales decline for June, in contrast to a 1.9 percent increase a year ago when tax rebate checks were burning holes in everyone’s pockets. The [...]
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