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Marketing Fitness

State-of-the-Art Endurance Center Grand Opening Today – Feb. 25

Endorphin Fitness hired us to help market their Grand Opening event. Given a very limited marketing budget, we recommended and ran a sensible Word of Mouth (WOM) marketing campaign for the event. The campaign included: Writing and distributing press releases to local media, publishers, key contacts (or connectors), associations, and sponsors Regular website updates to...

Tap water is as good as – if not better – than bottled water. Want proof?

The power of marketing is evident in the $10 billion dollar bottled water industry. On the outside you see a pristine mountain glacier and on the inside, “tap water” from Greenville, Tennessee. That’s the case for “Glacier Clear Water,” but we shouldn’t just pick on them. The situation is similar for many bottled water products....

Why are fitness professionals so obsessed with target heart rates?

You’ll often read that your target heart rate goal should be from 60 to 80 percent of your maximum heart rate when you exercise. And, to obtain the health benefits gained from cariovascular exercise your workout plan should include a goal of three to five workouts per week – 20 to 60 minutes (excluding warm-ups)....

US Olympic Committee Names Chris Witty to Carry U.S. Flag

US Olympic Committee Names Chris Witty to Carry U.S. Flag The U.S. Olympic Team elected five-time Olympian Chris Witty as the flag bearer to lead the USA delegation into Friday night’s Opening Ceremony in Torino. “To be able to lead the U.S. Team into the Opening Ceremonies is a great honor,” said Witty, a three-time...

Staying Motivated

It’s no secret. The biggest challenge for you and I is finding the motivation to begin an exercise program or continue one recently started. Together, how can we inspire each other to make fitness a priority everyday? Our health is so important. Let’s get started. First, we’ll both need to accept the fact that living...

Fitness Franchises Growing Strong

Franchise 500 – 2006 Ranking Two fitness franchises rank within the Top 25 on the Franchise 500 – 2006 Ranking, as reported by Entrepreneur Magazine. Curves, a well-known chain of women’s fitness and weight-loss centers, comes in at number 3 on the list. Jazzercise Inc., a chain offering dance fitness programs, ranks at number 25....