State-of-the-Art Endurance Center Grand Opening Today – Feb. 25
February 25, 2006
Endorphin Fitness hired us to help market their Grand Opening event. Given a very limited marketing budget, we recommended and ran a sensible Word of Mouth (WOM) marketing campaign for the event. The campaign included: Writing and distributing press releases to local media, publishers, key contacts (or connectors), associations, and sponsors Regular website updates to [...]
Tap water is as good as – if not better – than bottled water. Want proof?
February 17, 2006
The power of marketing is evident in the $10 billion dollar bottled water industry. On the outside you see a pristine mountain glacier and on the inside, “tap water” from Greenville, Tennessee. That’s the case for “Glacier Clear Water,” but we shouldn’t just pick on them. The situation is similar for many bottled water products. [...]
Why are fitness professionals so obsessed with target heart rates?
February 14, 2006
You’ll often read that your target heart rate goal should be from 60 to 80 percent of your maximum heart rate when you exercise. And, to obtain the health benefits gained from cariovascular exercise your workout plan should include a goal of three to five workouts per week – 20 to 60 minutes (excluding warm-ups). [...]
US Olympic Committee Names Chris Witty to Carry U.S. Flag
February 9, 2006
US Olympic Committee Names Chris Witty to Carry U.S. Flag The U.S. Olympic Team elected five-time Olympian Chris Witty as the flag bearer to lead the USA delegation into Friday night’s Opening Ceremony in Torino. “To be able to lead the U.S. Team into the Opening Ceremonies is a great honor,” said Witty, a three-time [...]
Staying Motivated
January 11, 2006
It’s no secret. The biggest challenge for you and I is finding the motivation to begin an exercise program or continue one recently started. Together, how can we inspire each other to make fitness a priority everyday? Our health is so important. Let’s get started. First, we’ll both need to accept the fact that living [...]
Fitness Franchises Growing Strong
January 2, 2006
Franchise 500 – 2006 Ranking Two fitness franchises rank within the Top 25 on the Franchise 500 – 2006 Ranking, as reported by Entrepreneur Magazine. Curves, a well-known chain of women’s fitness and weight-loss centers, comes in at number 3 on the list. Jazzercise Inc., a chain offering dance fitness programs, ranks at number 25. [...]
Exercises and Workouts to Prepare for Skiing
December 28, 2005
Exercises and workouts to prepare you for skiing Heading to the slopes soon? A little prep can go a long way to enhancing your enjoyment and avoiding injury. If you plan to ski in February or March, now is the time to get started. I'll be heading to Colorado to ski Beaver Creek, Breckenridge, and [...]
Millions of Adults, Teens Fail Fitness Test
December 21, 2005
Millions of Adults, Teens Fail Fitness Test – Washington Post Rob Stein of the Washington Post today (Wednesday, December 21, 2005) reported a large proportion of Americans are out of shape, with teenagers in particular being the ones likely to be unfit. This report is somewhat surprising given most teenages tend to be more active [...]
Top 10 Best Opportunities in Fitness
December 6, 2005
Top 10 Best Opportunities in Fitness Rapid, double-digit growth is readily apparent for the health and fitness industry. Double-digit growth in the number of fitness facilities is expected to continue into 2006 and beyond. I spent a month in Phoenix this past summer on a project. There were fitness facilities and private studios in almost [...]
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