Marketing: How to Leverage Your Time and Close More Sales
July 31, 2009
Integrated Marketing Campaigns Increase Sales When it comes to small business, the owners are often a vital part of the sales and marketing team. If not “the team.” And, many hit the streets on a regular basis to engage in hand-to-hand combat; presentations, seminars and local business events. This is especially true for service professionals [...]
Opportunities Abound During Tough Economic Times
October 28, 2008
Contrarian view? Absolutely not. The best time to strike is while your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects. Far too many business owners absolutely take the wrong approach. They hunker [...]
Email Marketing by the Numbers
March 31, 2008
Businesses engage in email marketing because it works – and works well. Here are the numbers: According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As [...]
digital AIM Business Edition
March 29, 2008
Welcome to “digital AIM Business Edition.” Subscribe to a comprehensive business newsletter that saves you time. Our contributors spend hours gathering the information, you spend only minutes getting right to the heart of the matter. People inside and outside your business are building your reputation. You’ll learn who they are and why you should care. [...]
Longer Shelf-Life, More Prospecting
January 4, 2008
Increase the number of contributors to a well designed newsletter and you have content of value not only to your existing customers, but their colleagues, associates and friends. With digital AIM, your article is read by more prospects – significantly more. A longer shelf-life and more prospecting adds up to a higher ROI, without the [...]
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