WEBSITE DESIGN | MARKETING

digital AIM

Blogging Tips

Business Tools, Tips and Resources

Every week I visit dozens if not hundreds of websites depending on my current projects. Here’s a few of the better sites I visited this week that offer advice and business tools to help you succeed: Here are two articles I enjoyed reading this week published by Inc.com: Great No-Cost Software: Free is a lovely...

Marketing: Trigger Words and Phases for Content

As it turns out, there are some words that energize the reader, boost his or her confidence and instill hope. Great copy writers know that the right words invoke emotion and certain words definitely work better than others. That’s why experienced copy writers often keep a list of great words by their side when writing....

Weekly Briefing – digital AIM

Website Trends & Tips What we think of as a website has changed. Long gone are “static” brochure like websites with infrequently updated content; replaced by dynamic, automated marketing machines. Read more at Aliza Sherman’s blog, Are Web Sites Obsolete Yet? Static verses Dynamic websites: Website Essentials for Small Business Owners Here’s an article we...

Fishing for Clarity – Revisiting Jack Trouts Comments

Give Jack Trout credit for inviting pro bloggers to participate in a roundtable discussion concerning his recent comments on word of mouth marketing (WOM). The event precipitated after Trout’s recent article slapped WOM as limited in value. The response was more “ineffective article” than support for his comments, but Trout responds with a roundtable discussion....