Ideas: Small Business Marketing Budgets
July 23, 2010
This week alone, I’ve spoken to a half-dozen small business owners about their marketing plans and budgets. We talked about their 2010 budget and how they planned to adjust for the remainder of the year based on the results to date. Not surprisingly, few had the internal systems in place to provide hard-data on their [...]
Get Out and Get Motivated
April 30, 2010
The Richmond SCORE Chapter has invited our SCORE clients and volunteers to join us at the Get Motivated Seminar on May 19. And, if you are a SCORE client or volunteer you are invited to attend the seminar free as our guest. The seminar features many big name inspirational speakers like Rudy Giuliani, Colin Powell, [...]
AIMcustom.com: SCORE Helps Small Biz
April 9, 2010
SCORE announced the nationwide kick-off of a public/private consortium to develop training, tools and resources to help America’s small businesses compete in the Internet age by using broadband technologies. Here’s the press release: Washington, D.C., April 7, 2010 /PRNewswire/ — SCORE “Counselors to America’s Small Business” is pleased to announce the formation of a public/private [...]
AIMcustom.com: Going Mobile
April 9, 2010
Is it time to get serious about your “mobile” marketing campaigns? The growth rates in mobile computing are compelling and the answer is definitely yes according to industry experts. AT&T Mobility president and CEO Ralph de la Vega, says 95% of iPhone owners regularly surf the web; 30% didn’t do so on a mobile device [...]
Ed Grier Named Dean of VCU School of Business
February 8, 2010
Ed Grier, who most recently served as president of Disneyland Resort, has been named the new dean of the Virginia Commonwealth University School of Business. Grier’s appointment, which is effective March 8, results from a national search that attracted more than 70 applicants, including sitting deans. Grier spent 29 years at the $38 billion, Fortune [...]
Iris Taylor’s Consumer Watch in the RTD
January 23, 2010
The Richmond Times Dispatch (RTD) publishes a consumer watch piece in the Metro Business section; Iris Taylor writes the column. About a month ago Iris contacted us for a few tips on e-commerce and later published the article, “Mistakes to avoid when setting up an e-commerce site.” Here’s an excerpt and link to the full [...]
Facebook Marketing Tips
January 23, 2010
Not convinced your 2010 marketing budget should include a healthy line item for social networking? Then take a look at the numbers provided by Facebook (Facebook stats): More than 350 million users are active on Facebook 50% of active users log on to Facebook in any given day More than 35 million users update their [...]
Franchise 500: Ten Fitness Companies on List
January 16, 2010
Where’s the growth? One way to research current industry trends is to take a look at the franchise market. And, Entrepreneur magazine has the trends with their recently released 31st annual Franchise 500 list. This year 10 fitness companies are recognized. The top spot for fitness franchises goes to Jazzercise Inc. at No. 18 overall [...]
Useful Small Business Tools
October 23, 2009
As the Internet continues to evolve, so does the availability of useful tools for managing your business online as well as the amount of time you spend in front of your computer. Speaking of time, the following is a brief list of tools offered by Google that my company is now using frequently. Slowing but [...]
Social Networking Presentation: VCN and St. Michaels JAM
October 22, 2009
VCN and St Michael’s JAM is proud to present the “Pathway to Success” Boot Camp. This 4 day event is a comprehensive playbook designed to give you step by step instructions and coaching that will move you from transition to dream job, as well as life management tips along the way. Every topic of transition [...]












