Harnessing the Power of Social Media White Paper

February 20, 2010

By Greg Magnus

Do you believe that on-the-job use of social networks by employees holds the potential to transform the world of work? Are you leveraging the connective power of social media to enhance productivity, innovation, collaboration, reputation and employee engagement? According to a white paper by Manpower, well-know organizations are doing just that.

Companies have long played catch-up in understanding how to harness new technologies without over-managing them. Social media is no exception. This eight-page Fresh Perspectives paper explores how organizations should leverage the connective power of social networking to enhance productivity, innovation, collaboration, reputation and employee engagement, among other issues. Leaders' efforts should not focus on controlling employees' social networking behavior. Instead, they should work to channel its use in directions that benefit organizations and their employees alike.

Download and read the full report at the Manpower | Research Center here.

Posted by Greg Magnus | Filed Under Social Media, Social Networks 

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