As it turns out, there are some words that energize the reader, boost his or her confidence and instill hope. Great copy writers know that the right words invoke emotion and certain words definitely work better than others. That’s why experienced copy writers often keep a list of great words by their side when writing. Using the right words is especially important for your marketing copy when you intend to create a call to action. Just spend five minutes watching TV commercials and you’ll be inundated with words that invoke emotion. It is a common technique marketing professionals have used for years. And make no mistake, you too can use the technique for your blog content, articles and landing pages.
Earlier today I read a great article by Brian Clark on copy writing that I’d like to share with you. Here’s how Brian started the article,
Mark Twain said the difference between the right word and the almost right word is “the difference between lightning and a lightning bug.” Twain had an incredible knack for nicely summing it all up, didn’t he? The value of your content and/or your offer is what ultimately matters. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action. [Here’s the link to , “50 Trigger Words and Phrases for Powerful Multimedia Content” by Brian Clark.]
Here’s a few words on my list intended to keep the reader’s attention:
- And in addition to that..
- And remember,
- As it turn out,
- But better yet…
- Make no mistake,
- Not many people know it but,
- Oddly enough,
- On the other hand,
- One more thing,
- Reality is…
- Simply stated
- So let me ask you…
- That’s why…
- Then again
- Trouble is,
- Seriously,
- What does all this mean to you? Better copy writing – enjoy!