The Power of Social Media

October 11, 2008

By Greg Magnus

Heather Burns-DeMelo is an environmental activist, journalist and the editor of CT Green Scene where she works to encourage people to integrate practical, sustainable living at home and work. One day she conjured up the idea that a Tesla Roadster would be fun to have at a special event CT Green Scene was hosting at Windermere on the Lake on November 20, 2008.

The $100,000 dollar sports car is 100 percent electric and it accelerates from 0 to 60 in 3.9 seconds. Long story short, she wanted one at the event but didn’t have any contacts at Tesla so she turned to social media networks and started networking; she wasn’t able to get a Roadster for the event. After using her contacts and contact’s contacts, she got TWO!

The Power of Social Media - AIM Custom Media, Glen Allen, VA

Posted by Greg Magnus | Filed Under Online Marketing, Social Networks 

Comments

One Response to “The Power of Social Media”

  1. Joe Dolan on November 12th, 2008 2:02 pm

    The idea for having the Tesla at Windermere was not Heather’s, it was a member of the development teams. They were also responsible for making contact with Tesla and securing the vehicles to be showcased at the conservation development Windermere on the Lake.


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