More online marketing for more referral businessIncrease the number of contributors to a well designed newsletter and you have content of value not only to your existing customers, but their colleagues, associates and friends. With digital AIM, your article is read by more prospects – significantly more. A longer shelf-life and more prospecting adds up to a higher ROI, without the hassles. And, consider the likelihood that you are spending more on your in-house newsletter that is read by fewer prospects.