Mastering Word of Mouth Marketing – WOM Wednesdays

March 25, 2006

By Greg Magnus

Interested in mastering the art of word of mouth marketing? The Word of Mouth Marketing Association (WOMMA) provides a weekly teleconference series on topics such as customer evangelists, ethical best practices, and viral marketing. You'll hear speakers like Jackie Huba and Ben McConnell, authors of "Creating [tag]Customer Evangelists[/tag]." Other participants include executives from WOMMA, GM, Edelman, Dell, and others. FYI: WOMMA is a relatively expensive association to join for the small and medium sized business, but we suggest you listen to a few teleconferences at the "non-member" price before joining. If all you do is listen to their teleconferences every now and then, you can still benefit from the knowledge offered by the association.

Posted by Greg Magnus | Filed Under A WOM Approach - Word of Mouth 

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