The Bottom Line on Blogging – The Kansas City Star Companies find all that Web talk builds business. By DAVID HAYES at The Kansas City Star Hayes does a great job researching the topic. He includes lots of quotes from several influencial bloggers. Here's a sample from the article:

“Blogs are wonderful for helping small companies build a national footprint,” said Steve Rubel, New York City-based author of the Micro Persuasion blog and a senior vice president with marketing public relations firm Edelman.

It is an excellent article on blogging. It's rather long, but comprehensive. Thank our friends at Duct-Tape Marketing for pointing it out to us.