Institute for Public Relations

March 30, 2006

By Greg Magnus

Institute for Public Relations Measuring the results of your marketing and PR efforts is always recommended. Most large corporations use one or several of the various tools available to [tag]track results[/tag] and provide marcom executives with dashboard metrics. For those looking for an overview of the various measurement tools, we recommend visiting The Institute of Public Relations "Measurement and Evaluation" page. It includes several excellent articles. [tags]Public Relations, Dashboard, Marketing [/tags]

Posted by Greg Magnus | Filed Under A WOM Approach - Word of Mouth 

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  1. Love the Mac on March 31st, 2006 7:13 pm

    Institute for Public Relations…

    [Source: Marketing - Communications - Greg Magnus at eoecho] quoted: Measuring the results of your marketing and PR efforts is always recommended. Most large corporations use one or several of the various tools available to track results and provide ma…

    NOTE: The website that provided this comment and published a link to my blog wasn’t adding anything to the content, just re-publishing the content of others so I removed the link FYI.


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