Professional Blogging: The Future

As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved? It appears the answer is yes, as pontificated by Wayne Hurlbert (see link above).

Business blogs are used for marketing, public relations, SEO, and – most importantly – building strong customer relationships that result in more business. While many businesses would like to add a blog to increase their online presence, not all of them can do so cost-effectively. Given the level of technical expertise and the time required to build a respectible blog, most business owners would benefit from this service. It just makes good business sense.

The professional blogger (PR consultant redefined) gets paid to post and the blog owner receives a service that benefits his or her company. If you are interested in this service, gives us a call and we’ll see if we can work out a mutually beneficial project.