Word of Mouth Marketing: People are Talking
December 31, 2005
Word of Mouth (WOM) Marketing campaigns are effective, economical, and essential. For good reason, the proper use of WOM campaigns produces measureable results making WOM a red hot topic. For some time now, we have been incorporating sensible WOM strategies into all of the marketing plans we prepare for our clients. We encounter thousands of [...]
Who’s on your short list for spreading your message?
December 29, 2005
You and I have been told over and over, “Who you know is as important as what you know.” But did you know your casual acquaintances are more of an asset to marketing your business than your closest associates and friends? Let’s think about it. The people close to us generally know the same people [...]
Exercises and Workouts to Prepare for Skiing
December 28, 2005
Exercises and workouts to prepare you for skiing Heading to the slopes soon? A little prep can go a long way to enhancing your enjoyment and avoiding injury. If you plan to ski in February or March, now is the time to get started. I'll be heading to Colorado to ski Beaver Creek, Breckenridge, and [...]
10 Things You Should Know about WordPress 2.0
December 27, 2005
10 Things You Should Know about WordPress 2.0 The official launch of WordPress 2.0 is upon us and the blogosphere will be buzzing about its launch. Here you’ll find 10 things you should know about 2.0 (prepared by a software developer). Enjoy! addthis_url = ‘http%3A%2F%2Fwww.aimcustom.com%2Fdigitalaim%2F2005%2F12%2F10-things-you-should-know-about-wordpress-20-blog-tips-at-problogger%2F’; addthis_title = ’10+Things+You+Should+Know+about+WordPress+2.0′; addthis_pub = ”;
Millions of Adults, Teens Fail Fitness Test
December 21, 2005
Millions of Adults, Teens Fail Fitness Test – Washington Post Rob Stein of the Washington Post today (Wednesday, December 21, 2005) reported a large proportion of Americans are out of shape, with teenagers in particular being the ones likely to be unfit. This report is somewhat surprising given most teenages tend to be more active [...]
Professional Blogger – PR Consultant Redefined
December 21, 2005
Professional Blogging: The Future As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved? It appears the answer is yes, as pontificated by Wayne Hurlbert (see link above). Business blogs are used for marketing, public relations, [...]
So You Want To Open A Window, Huh?
December 20, 2005
So You Want To Open A Window, Huh? HTMLGoodies.com is an excellent resource for bloggers wanting to add bells and whistles to websites. This link takes you to a step-by-step instruction page for adding self loading windows using Java script – explained so well even I understand how to do it! addthis_url = ‘http%3A%2F%2Fwww.aimcustom.com%2Fdigitalaim%2F2005%2F12%2Fso-you-want-to-open-a-window-huh%2F’; addthis_title [...]
Mail To Protector – Avoid SPAM
December 20, 2005
MailTo Protector Spiders crawl the Internet looking for email addresses on your web pages. To avoid your email from being captured by SPAMMERS, use this great little tool that encrypts your email address. It is a tool used by webmasters to create encoded "mailto" links. Just click on the "Online-Code Generator" link in the right [...]
The Long Tail
December 19, 2005
The Long Tail The Long Tail theory suggests that our culture and economy is increasingly shifting away from a focus on a relatively small percentage of "hits" (mainstream shotgun approach for most products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Why the shift? [...]
1Club.FM Internet Radio Station – Miami, Tampa, Chicago
December 19, 2005
1Club.FM Internet Radio Station Offers 40 channels of streaming music. It is one of the websites I listen to while working in my home office. On weekends, I’ll plug my laptop into my stereo and listen to 1Club.FM throughout the house. I had a conversation with a few friends at a dinner party this past [...]
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